A recent survey by US review provider Bazaarvoice has found that 53% of UK shoppers have more trust for retailers if their sites include consumer reviews. This is significantly lower than in the US, where 78% felt the same way.
I personally love reviews and when I researching any potential purchase of an unfamiliar or expensive item rely on reviews to guide me.
Action: Add reviews to your site. If your products aren't really appropriate for reviews (furniture, for example) then show reviews of your customer service.
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