Friday, November 16, 2007

Royal Mail study: home shopping still rising

The annual Home Shopping Tracker Study 2007 from the Royal Mail puts some flesh onto the theory that ecommerce is growing the overall size of the home shopping market. 61% of the population - the highest recorded - now shop from home, and two fifths shop online. In addition, customers ordering online spend 25% more if they browse a catalogue first.

At Digivate we've always predicted that ecommerce would add to home shopping and not cannibalise it. Nice to see that we were right!

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