The annual Home Shopping Tracker Study 2007 from the Royal Mail puts some flesh onto the theory that ecommerce is growing the overall size of the home shopping market. 61% of the population - the highest recorded - now shop from home, and two fifths shop online. In addition, customers ordering online spend 25% more if they browse a catalogue first.
At Digivate we've always predicted that ecommerce would add to home shopping and not cannibalise it. Nice to see that we were right!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment