Despite launching a pilot scheme with no fanfare and restricted to the East Midlands & Cambridgeshire, IKEA's ecommerce website has crashed into the UK's top 50 ecommerce websites at number 49, as measured by Hitwise. Given that about half of the entries are for travel or ticket sellers this is more like becoming the 25th biggest etailer in the UK.
This goes to show that the latent demand for ecommerce from well known retail brands is huge & that the etail laggards are leaving substantial sums on the table by refusing to play.
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