Monday, March 12, 2007

Online shopping research gaining ground

Research into the shopping habits of US broadbanders shows that the internet is now the primary source of shopping research. The study showed that 50% were influenced by the internet in a recent purchase. Other sources of shopping influence were: ecommerce websites - 36%; search engines - 15%; TV ads - 11%; user-generated content (reviews, blogs etc) - 9%; print ads - 6%.

What does this mean for retailers? Don't judge your website by online sales alone. Find ways to measure the pounds and pence effect of your website on your high street sales.

1 comment:

anitta said...

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