Friday, September 07, 2007

Print still alive and kicking

A survey of US 'millennials' (13-24 year olds) by the Harrison Group for Deloitte has found that despite their massive use of new media, the millennial generation still enjoy reading magazines and watching TV.

This comes as no surprise: reading print is still easier than reading a screen. The lesson is that a business strategy needs to combine all possible channels, including print.

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