Friday, September 07, 2007

Ofcom: over-50s are quarter of web users

Ofcom's 2007 report into the UK communications market has plenty of stats to chew on. What struck me were the figures on 'silver surfers' - the over-50s comprise a quarter of web users and account for 30% of all time online. 16% of over-65s use the internet.

It is time to lay to rest the myth that only businesses with younger customers need a web strategy!

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