Tuesday, January 23, 2007

Jupiter predicts online's share of retail in 2011: 10-15%

Jupiter Research has published a report "US Online Retail Forecast, 2006 to 2011" . I haven't paid $1,500 to get it, but apparently Jupiter is forecasting a number of interesting figures:

* Online's share of total US retail in 2011 - 10-15%
* Percentage of offline sales influenced by online research in 2011 - 40%

Jupiter claim that most future growth in online sales will be from existing buyers spending more online, and not from new online buyers.

My view of this?: The 10-15% is an average, of course, so some product categories will have the majority of products sold online. If you're a merchant you need to assess what percentage of YOUR market will be online and act accordingly.

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