A recent US survey asked 2,541 online adults various questions about commercial emails. Amongst other findings, three-quarters found emails from frequently used companies to be 'valuable or very valuable' and 30% had bought something after getting a promotional email.
A second US survey found that free shipping is the most preferred type of offer, and that more customers claim to prefer a percentage off to an amount off.
These customer-reported figures match the experiences of our clients, who are still finding promotional emails to be a very profitable source of business.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment