Wednesday, January 10, 2007

US surveys: people like commercial emails & free shipping offers

A recent US survey asked 2,541 online adults various questions about commercial emails. Amongst other findings, three-quarters found emails from frequently used companies to be 'valuable or very valuable' and 30% had bought something after getting a promotional email.

A second US survey found that free shipping is the most preferred type of offer, and that more customers claim to prefer a percentage off to an amount off.

These customer-reported figures match the experiences of our clients, who are still finding promotional emails to be a very profitable source of business.

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