Tuesday, January 23, 2007

More evidence that customer reviews are good

Building on the experience shared by BazaarVoice in September last year, Forrester Research has just revealed the results of an analysis of 4,000 customer reviews on Amazon. 80% of the reviews were positive, and the negatove reviews were almost all rated as "useful" by other shoppers.

I love reviews and wish I could persuade more of our clients to offer them!

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