Wednesday, June 27, 2007

Searchers spend 10% more on electronics

Research by Yahoo! and ChannelForce has shown that US buyers of TVs and cameras spent 10% more if they had searched online first than if they'd just walked into a store.

This shows that the informed customer will, on average, spend more money than the uninformed customer.

Action: make sure that your website clearly explains why the more expensive products are worth the extra expense.

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