Wednesday, June 27, 2007

Why customer reviews improve profits

US retailer Petco Animal Supplies has revealed that customer reviews reduce return rates by an average of 20%, and that more reviews means even lower return rates. Products with more than 50 reviews have a 65% lower return rate than products with no reviews.

Action: even if reviews aren't as relevant to your product area as for others, you should still have customer service reviews. Potential customers can't get too much information to help them decide to buy from you. And if you're scared of what your customers might write then you need to improve your customer service!

1 comment:

Lorra said...

You are absoluteky right, improving customer's service is very important as if you have good service, customers will always buy from you. Then if you want to be sucsessful, then improve your srvice!