A survey of 1,800 women by US publisher BurstMedia shows that over half of women turn to the internet first when researching products and two thirds say that their lives would be disrupted if they didn't have online access for a week.
Even amongst the over 65s 31.8% turn to the internet first for product research - showing that there are no age segments where the internet is unimportant.
Action: even if you can't sell your products online, you should ensure that you have a comprehensive website.
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