Friday, December 07, 2007

"3D" virtual shopping still doesn't work

US gadget multi-channel retailer Brookstone has launched a 3D virtual shop. I'm not impressed! The software takes five minutes to install and the end result is almost impossible to navigate. Nice try, but it won't catch on. The web should be embraced as a new medium in its own right, not forced to replicate existing media, whether page turning catalogues or 3D virtual stores.

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