Monday, December 10, 2007

Surfers bail fast if products unfindable

A survey by US search provider SLI Systems has found that online shoppers will leave a site within a couple of minutes if they can't find the product they're looking for.

Action: make sure your home page is uncluttered and that the search and browse functions are easy to use. I was looking for jewellery boxes yesterday and failed dismally. On too many sites a search for jewellery boxes found a mass of jewellery & browsing wasn't much better: should I be looking under jewellery, accessories or home?

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