Recent Hitwise analysis has found that the web sites of High Street retailers are getting more visitors than the sites of online only merchants such as Amazon. In previous years most ecommerce traffic has been to online only merchants - except for the Christmas and January sale period. This year the High Street retailers got more than half of ecommerce visitors in September and the gap seems to be widening.
We have long argued that the ecommerce game would be won, in the end, by the old-established retailers. Looks like we're right.
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