Monday, December 04, 2006

UK consumers want mobile web now

According to recent research by Harris Interactive, 51% of 16-24 year olds would prefer to access the internet via their mobiles. Given the apparently permanent connection between the young and their handsets, this doesn't surprise me.

Yet as I wrote in my blog of a few days ago, very few brands have mobile ready versions of their websites. Given that sooner or later all brands will need a mobile site, why not start now?

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