Recent US research by Boston based consultants Molecular shows that whilst US consumers are ready to buy using their mobiles, the sites just aren't up to it.
As a recent user of the mobile web, I too get very frustrated by how few sites have mobile versions. The Google one is the only one I've found that is specially designed for the reduced screen size of a mobile device. Even Barclays Bank doesn't have a mobile specific version of their site, meaning that although it can be used, the process involves endless scrolling left and right as well as up and down to see the pages.
My bet is that UK consumers are even more ready to transact online than their US cousins.
Lysander Meath Baker
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