Wednesday, November 15, 2006

Almost all affluent buyers research online

Recent research published on shows that 93% of affluent US consumers research electronics purchases online, most using both search engines and product websites. These people are also buying many of their electronics online.

How long will it be before all major purchases start with an online research session?

We're still coming across up-market retailers who insist that their customers don't want to buy online, and that online shopping is all about discounts. But this study shows that all brands should be creating information rich websites geared towards researchers, even if they don't want to sell their brand online.

Lysander Meath Baker
Digivate - Ecommerce website design and online marketing

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