According to the US Direct Marketing Association, promotional emails yielded a staggering $57.25 for every dollar spent in 2005. In contrast, $7.09 came from each dollar spent on print and $22.52 from dollars spent on other internet marketing. You can read more about this research on DirectMag.com.
This shows how important it is to collect email addresses from your customers.
But email is no good as a prospecting tool, so don't give up printing catalogues and ads. You'll always need to find new customers as well as sell things to existing customers.
Lysander Meath Baker
Digivate - Ecommerce website design and online marketing
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