Thursday, November 09, 2006

Customer pictures good addition to reviews

Not many UK ecommerce sites feature customer reviews, but US best practice has already moved a step forwards. Take a look at EvoGear where customers are being encouraged by the prospect of a $1000 cheque to add pictures to their reviews.

Converting a visitor to a customer is all about providing answers to all the visitor's questions, and reassuring the visitor that their fears about what could go wrong are unfounded. Reviews are a great tool for doing this and adding pictures is clearly the way forward.

Lysander Meath Baker
Digivate - Ecommerce website design and online marketing

No comments: